Business Plan for a new Iphone development company Essay

Business Plan for a new Iphone development company - Essay Example In fact the Primus Digital Company in the oligopoly market requires strategic thinking unlike other market forms such as perfect competition or monopolistic competition. Oligopoly can provide a different range of outcomes. In some cases company can employ some restrictive trade practices. In other situations, competition between sellers in an oligopoly market can be relatively low prices and high production. Built by Apple Inc. the Apple iPhone is a phone that has many applications such as ‘ifart’, ‘iamrich’ running on its platform. In fact the Apple iPhone has thousands of applications running on its platform such as music, games, cookery, jokes and so on. The company began as Apple Computer, Inc. in Cupertino, California on April 1, 1976 and incorporated in January 3, 1977. There is great demand for the Apple iPhone in the UK market and in fact O2, Apples exclusive UK mobile phone partner reports that, â€Å"pre-order demand for new 3G iPhones crashes O2s website within an hour of going live†. Demand for the new 3G version of the iPhone has outstripped supply, and O2 says it has run out of stock for customers wanting to pre-order the device before it goes on general release. Primus Digital Company has realized this and has been quick to take advantage of it by coming up with some music software applications that could be seamlessly integrated into Appl e iPhone platform. The existing customer profile for Apple iPhones is not only richly varied cutting across customer demographical barriers but also includes such variances as against competitors’ in capabilities For instance competitors are faced with enormous barriers to entry that European Union regulators have come to accept as inevitable. Primus Digital Company is a new company looking to develop music software applications which could be integrated to the Apple iPhone platform. Primus Digital Company is a small scale software development company in UK . It was